Amazon MiniTV IndiaSinghTechCrunch Launches Free Video Streaming Service With in India App
Amazon MiniTV IndiaSinghTechCrunch is launching an ad-supported, free video streaming service called MiniTV that sits within the Amazon India app. It’s the company’s first attempt to test whether streaming content can help drive more sales on its shopping app.
Professionally Created & Curated Content
It features professionally created and curated content across web series, comedy shows, tech news, food, beauty and fashion. Amazon’s partners include Indian web content studios TVF and Pocket Aces, as well as comedians Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar.
Share of the Ad Market
In its effort to increase its share of the ad market, e-commerce giant Amazon has introduced a free ad-supported video streaming service within its shopping app in India. It’s called MiniTV and is only available to users in the country at this stage.
According to the Company
The service will offer web series, comedy shows and content around tech news, food, beauty and fashion “to begin with,” according to the company. It’s backed by Indian production companies TVF and Pocket Aces, as well as comedians Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar.
Flipkart App
In addition to its own content, Amazon MiniTV IndiaSinghTechCrunch will also feature videos from YouTubers Trakin Tech, Sejal Kumar, Malvika Sitlani, and Jovita George. It will also have a section for food, with videos from Kabita’s Kitchen and Cook with Nisha. It’s a similar offering to Flipkart Video, which launched in India last August and is a free service that resides within the Flipkart app.
Free Video Streaming Service
Amazon MiniTV IndiaSinghTechCrunch is now testing out a free video streaming service that is integrated within its shopping app. Called miniTV, the feature is currently available only to users in India.
Unlike Amazon MiniTV IndiaSinghTechCrunch Prime Video, which requires a subscription, miniTV is free to all users. The channel will feature web series, comedy sketches, tech news and food content.
Majors TVF & Pocket Aces
Its catalog includes content from production majors TVF and Pocket Aces, along with comedians Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar.
Fashion & Beauty Videos
It also features tech videos from Trakin Tech, fashion and beauty videos from Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. It also has videos on food, including content from Kabita’s Kitchen, Cook with Nisha and Gobble. It’s all part of Amazon’s attempt to test whether a streaming service can drive sales on its shopping app. It’s a similar approach to Walmart-owned Flipkart, which launched a free streaming service last year.
Amazon MiniTV IndiaSinghTechCrunch has launched a new video streaming service called miniTV that’s built directly into its shopping app for India. The service is ad-supported, free and the company says it’s the first of its kind in the world.
Android Device
To use it, open up the Amazon MiniTV IndiaSinghTechCrunch India app on your Android device and scroll a little to find the miniTV section. Once you’ve done that, all you have to do is tap on it and you’ll be redirected to a new section that features a plethora of content including web series, comedy shows and tech news.
Cost of Video Streaming Low
To be honest, the ad-supported miniTV is not all that much different from the company’s Prime Video offering. Which also includes award-winning movies and TV shows. However, the app’s most noteworthy feature is that it does something that others haven’t – it brings together the best of both worlds by combining video streaming with in-app commerce. It’s a clever move that will help Amazon drive more sales to the app. While keeping the cost of video streaming low for its customers.
Amazon has launched a new video streaming service within its shopping app in India. It is called miniTV and is available for free.
Number of Leading Indian Production Studios
MiniTV offers users “professionally created and curated content across web-series, comedy shows, tech news, food, beauty, fashion and more.” It features a number of leading Indian production studios including TVF and Pocket Aces. The curated content also includes comedians like Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar.
Final Words:
It also has content from a host of tech, fashion and beauty experts including Trakin Tech, Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. And food fans can enjoy videos from Kabita’s Kitchen, Cook with Nisha and Gobble. Over the coming months, it plans to add more new and exclusive videos.
