Olipop soda is not like traditional soda. It tastes different and can be expensive. One bottle can cost over $2, which is double the price of a traditional soda. Another drawback is the lack of carbonation. Olipop soda may not have had much shaking during transit, which causes it to have less bubbles than traditional sodas.
Sprouts
You can find Sprouts from Olipop products at many major retailers, including Whole Foods Market. The company’s products are made with natural sweeteners such as cassava root syrup, fruit juice, and stevia leaf extract. You can find a variety of flavors, including vintage cola, ginger lemon, and cherry vanilla. Olipop will also start selling its product at Fred Meyer and QFC divisions of Kroger.
Medicine and Purdue University
Olipop’s ingredients are backed by science. The company has partnered with researchers from Baylor College of Medicine and Purdue University to develop their products. They also avoid using ingredients that are unproven and do not have proven health benefits. They make all of their claims based on the research that has been conducted.
Although Sprouts has never generated the buzz that Whole Foods has, the company has managed to refine its brand positioning and improve its nationwide distribution. Its strategy of “healthy living at affordable prices” has helped the company expand aggressively, particularly in the Northeast and South. Sprouts has also expanded its service departments.
Olipop is expanding to the east coast and launching a new flavor – Cherry Vanilla. It’s currently available in Whole Foods Market and online. The soda uses real tart cherry juice, which provides anti-inflammatory benefits.
Target
Olipop has been in business for three years and is a popular brand of healthy and colorful drinks. They are a disruptor in the soda industry, and their brand identity is unique. The company is backed by several celebrities, including Camila Cabello and Gwyneth Paltrow. Even former Pepsi CEO Indra Nooyi is an investor.
The company plans to use the new funding to increase production and increase sales of its products. It expects to reach $100 million in sales by the end of 2022. This new funding will go toward hiring more employees, increasing marketing investment, and expanding product inventory. It currently has 60 employees. The company’s growth has been accelerated by the Pandemic and rising consumer interest in digestive health and sugar intake. However, the company has faced some challenges in its domestic market.
Two Entrepreneurs
Olipop was founded by two entrepreneurs with a passion for gut health. They had previously launched two other fermented beverage companies and had a solid research team. They have since developed a successful marketing strategy that has helped Olipop grow to become a major brand. The company aims to replace soda with a healthier alternative that contains less sugar and calories. They claim that their drinks can reduce the amount of bacteria in the stomach, and help promote healthy gut health.
The company’s partnership with Target is a significant step forward in its growth strategy. It introduces its functional beverage brand to thousands of new consumers, and helps the company expand its distribution across traditional retail. OLIPOP already sells at more than 8,000 grocers, convenience stores, and e-commerce channels, and has strategically positioned itself in traditionally soda-dominated retailers and occasions.
Whole Foods
If you’re looking for a healthy alternative to soda, you can try Olipop products. These sodas are vegan, gluten-free, and paleo-friendly. They are also available in twelve-packs for a reasonable price. However, you should be aware that Olipop products are more expensive than traditional sodas. One can costs as much as $2, which is double the price of traditional sodas. The reason for the higher cost is that the beverage has very little carbonation. The soda is shaken in transit, so the bubbles may not be as noticeable as you might think.
Conclusion:
The founders of Olipop, David Lester and Ben Goodwin, are health-conscious and passionate about the benefits of fermented foods. They have worked with leading research institutions to create Olipop, which is sold in more than 8,000 stores nationwide. Their mission is to provide an alternative to soda by replacing it with healthier drinks. They claim their drinks contain less than a third of the sugar and calories of standard sodas and are made with ingredients that promote gut health.
